Free List-Building Course: How to Get Your First 1000 eMail Subscribers… for FREE

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Ideas AND ACTION STEPS for Every Day of the Month!

Download your Action Planner and follow the prompts for each day to help you capture your first 1000 subscribers

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Right Click on the image below to
Download the ACTION PLANNER to your computer;
OR Click on the image to open it (opens in new window)

Your Action-Steps:

1. Print out the List-Building Action-Calendar/Planner
2. Commit to completing each action item in the planner
3. Complete Week 1 assignments within the planner
   * take your time - you can complete this in 2 to 5 days * 

Post a comment below if you get stuck or if you want to share anything related to today's resource:

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Are You Ready to
Build Your List of Ideal Clients?

Click HERE to Download the Checklist (Pdf)

Follow this checklist to:

1. Verify if you have a good understanding of list building
   and to
2. Allow you to keep track of you progress in building your list

If you'd rather read the checklist items here, you can do so below (or Click HERE Download it!)

Test Your Understanding of AutoResponders 

• I understand that email marketing is an important aspect of building my business and requires regular planning
• I understand that email marketing is another way to build relationships with my subscribers and I will protect those relationships by:
  • Following the CAN-SPAM Act rules and never spamming them
  • Never adding subscribers to my list without first asking their permission
  • Sending consistent emails so they remember how I can help them
  • Only sending offers that are relevant to their needs and pain points
  • Doing regular market research to fully understand their needs
  • Asking them directly what they need and how I can help them

I understand that paying for an autoresponder is a necessary business expense

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The Nitty-Gritty of Building a List

• I have chosen reliable AutoResponder that fits within my budget
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• I understand the need for creating an irresistible opt-in offer (or freebie) to give to my subscribers in exchange for their contact info
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• This opt-in offer/ freebie /lead magnet:
  • Addresses a pain point or strong desire of my target market
  • Offers value, such as a simple solution to relieving their pain point
  • Is short and quick to the point
  • Offers evergreen content
  • Includes a call-to-action for the audience’s next step
  • Is easy for me to create
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• Lead magnet formats I can choose from include:
  • Worksheets
  • Planners
  • Checklists
  • Chapter or excerpt from an eBook
  • Audio interview or class
  • Video training
  • Webinar Recording
  • Other: _________________________
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• I have a plan for promoting this opt-in offer:
  • Adding the opt-in to my best-performing blog posts
  • Writing social media posts
  • Cross promoting on different social platforms
  • Adding it to my business email signature
  • Adding it to my social profiles
  • Mentioning it in any podcast interviews and videos
  • Writing guest blog posts with this link in the author’s bio
• I always test my opt-in links before promoting them
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• I have a landing page dedicated to my opt-in offer / freebie
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• I have landing pages with specialized offers specifically for my social media followers
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• I have investigated if my WordPress theme has a template for creating landing pages or if I need to invest in a third-party platform
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• I have created content upgrades as necessary to address a particular topic or to reach a certain subset of my target audience
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• I have researched if pop-up software would be helpful for me and have chosen a budget-friendly option
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• I have optimized my social network profiles where I know my target audience is currently hanging out
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• I have investigated using a third-party platform to create a custom opt-in tab on my Facebook page
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• I have created an eye-catching cover photo on Facebook that includes a call-to-action
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• I added my opt-in link in the description area of my Facebook cover photo
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• I have researched the benefits of running a contest or giveaway on Facebook to grow my list
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• I have studied Facebook’s contest guidelines and have chosen a third-party app
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• I have a plan for publicizing my Facebook contest
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• I am using Facebook Live videos as a way to publicize my opt-in offer
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• I am using my smartphone and natural lighting before investing in extra software or lighting
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• I created well-branded graphics to promote my opt-in gift on Instagram
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• I included my opt-in link in my Instagram bio
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• I have a master list of hashtags I use in each Instagram post
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• I am using Instagram Stories to promote my opt-in
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• I have found a balance between self-promotion and relationship building on social media
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• I created opening and closing slides for all my YouTube videos which include the opt-in link
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• I mention my email list during my videos and also add callouts with the opt-in URL
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• I optimize each video description with my opt-in link
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• I take extra effort to create attractive graphics with calls-to-action for use on Pinterest
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• I customized my Pinterest cover photo and profile photo to reflect my branding
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• I use fonts that are easy to read in all my graphics
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• I include pictures of me smiling

Would you like to discuss these concepts
with other List-Building enthusiasts?
(coaches, speakers, consultants, nutritionists, etc.)

Click HERE to Join our Private FaceBook Group!

CLICK THE IMAGE BELOW TO JOIN THE DISCUSSION IN OUR LINKEDIN GROUP:

1. Take Action

No more wishful thinking and hoping that Google will send you tons of organic search traffic. No more telling one friend about your business and your opt-in freebie and hoping they tell some of their friends.

You have the tools and resources you need to grow this email list so now put those into action. Aim to tackle at least one action step per day to start and as it becomes more of a habit, add two action steps to your day. You won’t move toward your goals if you’re standing still waiting for things to happen. MAKE them happen instead of waiting.

2. Plan Your Content

Remember…emails are a form of content, so if you have an editorial calendar to plan your blog posts or social posts, you can use this same calendar for your email marketing efforts.

Coordinate your blog posts, social posts, and emails based on season, big industry events, or simply on topics that your audience finds useful. Even if the email is a reminder to check out your latest blog post, your audience will get used to hearing from you and you’ll drive traffic to your website.

3. Tell Stories

Stories sell. They also warm up your audience to show that you’re a regular person, just like them, with regular everyday problems, just like them. It’s just one step in the process of getting your audience to know, like, and trust you before they buy from you.

Infuse stories into your emails when appropriate. Not every email needs a story nor do your stories need to be 100s of words long. If a funny thing happened over the weekend that reminded you of something business related, your audience may get a chuckle when you share it.

4. Step Out of “Feeling like an Imposter” Mode

SO many business owners – both online and those with physical locations – have admitted that they felt like an imposter at some point during their business career. They felt like they didn’t have all the knowledge they needed or they didn’t have the right (or any!) degrees, so why would anyone want to listen to them (or sign up for their list)?

You have value because of your experiences.  You are qualified to share and teach your message because you have passion, which stems from what you’ve learned from your experiences. Those words like “guru” and “expert” don’t require any qualifications, so don’t limit yourself by saying, “Oh, I’m no expert.” And if you don’t have all the answers, chances are that you know where to find the answers, so that puts you in the “expert” category.

The more you embrace your experiences, the more your confidence will build, which will bring you out of your comfort zone and into the world, promoting your business (and your opt-in link)!

5. Host a Webinar or Master Class

There’s no better way to showcase your expertise online than to host a webinar or produce a series of videos. If your prospects are worldwide with little chance of them attending a live meetup, video is the next best tool. They can still see and hear you as you present and they can gauge whether or not your style works for them.

Consider using an evergreen webinar host, such as EverWebinar, which keeps offering your recorded webinar as many times as you like. Host the live webinar once, then continue its replay at the frequency you choose. In order to gain access to the webinar, viewers will have to enter their email address.

If you'd rather stick to Live Webinars, use www.zoom.us - the free version allows you to record up to 45-minutes of your presentation (can use it for longer recordings when using for individual coaching or meetings)

6. Share a Free Video Demo or Presentation

You don’t have to be on camera to make a video valuable to your audience. Consider shooting a video demonstration or a presentation. Demos are perfect if you’re showcasing a software or tool you use all the time. If you have a membership site, give a tour using a screencast software, such as www.screen-cast-o-matic.com.

If you ever give live speeches or presentations, ask the host if they’re recording it. If so, ask for a copy so you can share it. If no recording is available, take those same PowerPoint slides and turn those into a video slide show. Add your voiceover, if you prefer. Use these video options as content upgrades or as your general opt-in bribe.

7. Create a Quiz

Quizzes are a fun way to capture your audience’s attention while granting them instant gratification with your analysis of their problem. Using a quiz creator such as Qzzr, you create the questions and sort out their answers ahead of time so everything is automated when visitors take your quiz.

Look at Dr Dan Thomassen’s quiz on his Relationship MakeOver Blueprint site. The reader answers a few questions targeted at a pain point then they enter an email to receive their results.

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Your Action-Steps:

1. Choose one or two of the items listed above and commit to implementing them - Do NOT choose the easiest-to-implement (though that's not necessarily a bad way to start); choose, instead, the strategies that have the biggest chance to get you connected with your ideal clients!
2. Jot down below which items did you choose, and (optional) how will you implement them
3. Ask a question below about any obstacle - technical or otherwise - that you might perceive as an obstacle to implementing your chosen strategies.

Post a comment below if you get stuck or if you want to share anything related to today's resource:

1. Dump Your Comfort Zone

Your comfort zone is aptly named because it keeps you comfortable and safe, which means it’s keeping your business at a constant hum but you’re not growing. You’re likely to feel frustration at this point or feel like you’re on the hamster wheel to nowhere.

Step out of that safe zone and take a risk. A calculated risk that will help your business, of course, but something that you’ve never tried or a strategy that you dumped before seeing it to fruition. Breathe some new life into your business by trying new things.

2. Ask What Your Customers Need

When it comes to creating new programs or products, why guess about what your customers want or need when you can simply ask them.

Build a feedback email into your monthly or quarterly series. Create an online survey and promote it on social media. Or ask them to simply hit the Reply button to your email for more direct feedback. Once you get those answers, you can properly build a program that you KNOW they need.

3. Unplug for the Weekend

What?! If panic is your first response at the idea of being internet-less for a single weekend, chances are you need the silence more than ever! Unplugging gives your brain a rest from all the round-the-clock commotion and it reinforces your business boundaries if you have clients trying to reach you on the weekend.

Unplugging also allows you to be “in the moment” with your family, friends, or even just yourself. Enjoy that quiet and calmness. Take time to do something fun. Reconnect with an old friend and rediscover the joy of a real face-to-face conversation! Just think of all the stories you’ll have to tell in your next email series. Use your own experience as a case study, even if you only last for a single day unplugged.

4. Uncover Your Lost Creativity

You’ll be surprised at how energized and creative you feel after being unplugged for the weekend but this shouldn’t be just a one-time event. Unplugging and finding ways to uncover your creativity on a regular basis will help relieve stress and add some fun back into your life.

Rediscover an old hobby. Join a local sports team. Explore the outdoors. Volunteer. Visit local wineries. Create your own foodie experience at local restaurants. Plan game nights with friends. Enjoy movies with your spouse or kids. Your choices are unlimited and you just might think of your next big idea while you’re enjoying yourself outside of work.

5. Get Inspired by Your Competitors

It’s time to do some reconnaissance on what your competitors are doing in their marketing efforts. Not that you’re going to copy them but getting inspired to try a new strategy is fair game.

Check out their website; look at their social profiles. What are they offering as an opt-in gift? How does that compare to your opt-in gift? How can you make yours better than theirs? Now look at their programs and products through the same eyes. How can you make improvements to YOURS that your audience will love?

6. Answer Questions & Participate in Groups

Don’t be a fly on the wall in your Facebook and LinkedIn groups. The same goes for any membership forums you belong to. As we discussed earlier, people won’t know you’re a member of a group unless you make yourself known.

Answer questions, especially those regarding your specialty. Ask questions or ask for feedback. Follow the group’s rules regarding links and promotions so you don’t get kicked out. On promo days, promote your opt-in freebie. If you find your current groups are negative or aren’t serving your needs, search for others to join.

7. Use a QR Code on Your Printed Materials

If you know how to scan a barcode on a package at the supermarket, you understand the basics of using QR codes. These black and white symbols are used in mobile marketing and store large amounts of information. To get that info, the user just needs to scan the QR code with a scanner app on their smartphone.

QR codes can redirect people to websites, YouTube videos, or a Facebook page. Or to email opt-in landing pages. In-store QR codes can also alert customers of special promotions. Many people print QR codes on their business cards and/or their printed company brochures. Companies also use QR codes to direct fans to their app, which eliminates the hassle of searching for the app and possibly running the risk of the prospects getting distracted.

If you want to create a QR code for your business, you’ll need to use a service such as QR Code Generator.

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Your Action-Steps:

1. Choose one or two of the items listed above and commit to implementing them - Do NOT choose the easiest-to-implement (though that's not necessarily a bad way to start); choose, instead, the strategies that have the biggest chance to get you connected with your ideal clients!
2. Jot down below which items did you choose, and (optional) how will you implement them
3. Ask a question below about any obstacle - technical or otherwise - that you might perceive as an obstacle to implementing your chosen strategies.

Post a comment below if you get stuck or if you want to share anything related to today's resource:

1. Be Approachable & Authentic

You hear the word “authentic” used an awful lot these days in the business world but it’s an extremely vital part of doing business with integrity. Sure, you’ll find the sleazy hustlers who will do or say anything for a sale but if you want to form true relationships with your followers and prospects, then being authentic and approachable are important traits.

Being approachable simply means acting like a regular person, willing to answer questions for those who view you as an expert. Truly authentic people don’t pretend to be perfect; they often show their weaknesses through their stories sent to their email lists. These stories can endear the teller to their audience even more, because they want their followers to learn from their own mistakes.

2. Add a “Share with a Friend” Button on Emails

What better way to grow your list than by word of mouth. Check with your email provider about how to add a “Share with a Friend” or “Forward to a Friend” link in your emails, then actually ASK your subscribers to do so by ending with a clear Call to Action.

Not everyone will forward your email but it never hurts to ask, especially if you’re writing about a hot topic in your industry.

3. Host an Email Challenge

Challenges are all the rage these days and they are super easy to host. Simply plan out your challenge – including the number of days – then write your emails in an autoresponder, set up a Facebook Group for live interaction, and start promoting.

Of course, the only way people can join the challenge is to opt-in to your email list; and, if you continue sending valuable information, they will remain loyal followers and potential customers.

4. Write Your Emails in a Conversational Voice

Do you like to be preached at? Not many people do, especially when reading an email. Tone of voice definitely matters when people can’t see your face or hear your voice, so choose your words wisely if you truly want to form relationships.

One simple tip is to write your emails as if you’re speaking to your best friend (or mother, sister, uncle, etc.) Don’t get caught up in the formal writing we were taught in school; online writing (depending on your market, of course) is generally much more casual, especially for emails.

5. Have a Conversation, Not a Sales Pitch

Making sales – or adding new subscribers to your list – isn’t about making a sales pitch. Instead, consider this process as just having conversations with other business owners, some of whom will need what you have to offer.

This idea rolls back to the idea of forming relationships instead of just closing sales. If you nurture the relationship and genuinely learn how you can help your prospect, then they will remain loyal for years to come. If you just hit everyone with a sales pitch, you’ll sound desperate and the prospects will wonder if you’ll disappear after the sale. In this case, the sales person only cares about their own sales, not about your needs.

6. Don’t Forget to Network at Live Events

The online world is amazing but don’t forget to look right in your own backyard for networking opportunities. Print a QR code on your business cards and then visit your local Chamber of Commerce, BNI groups, or any number of other events meant to bring local business owners together.

Even if your business is 100% online, you can still be of service to local brick-and-mortar businesses. You just have to get out there and meet people to find out their needs. You never know where your next client will come from and it may be from your own local area.

7. Practice Consistency & Keep on Giving

Consistency breeds a new habit, so set up an email schedule that works for you and your audience and then STICK TO IT. Staying in touch is really a win-win for you and your subscribers: They will remember you and you will get to know them better.

Also, continue to find ways to give your audience what they want, whether that’s free information or paid products. When they see you working hard to find what THEY need, that will make a lasting impression.

Always look for affiliate offers that are relevant. Share social posts that make a difference to your community. Look for ways to better serve your tribe and they will become loyal fans – and email subscribers.

Growing your email list is not just a numbers game: It’s all about building that sometimes elusive relationship with your tribe. While a list with a huge number sure makes your ego feel good, even small lists of qualified buyers can be profitable. It all depends on how much YOU put in to help your target market achieve the results they want.

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Your Action-Steps:

1. Choose one or two of the items listed above and commit to implementing them - Do NOT choose the easiest-to-implement (though that's not necessarily a bad way to start); choose, instead, the strategies that have the biggest chance to get you connected with your ideal clients!
2. Jot down below which items did you choose, and (optional) how will you implement them
3. Ask a question below about any obstacle - technical or otherwise - that you might perceive as an obstacle to implementing your chosen strategies.

Post a comment below if you get stuck
or if you want to share anything related to today's resource:

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The Techno Side of Your List-Building Efforts?

Click HERE to Send Us a Message and Ask for a Friendly Quote!

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and Marketing Your Coaching Services?

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