Recently the topic of finding one's niche came up in a group discussion, and some expressed how frustrating it was trying to nail down that "perfect niche." And while, yes, I believe it's important to pick a niche, OR pick a specific target market to whom you should offer your coaching services; many of us did NOT pick, our niche. Our niche picked us.
Here's a snippet of one of my training programs, where I talk about how my niche found me. Enjoy, and let me know if you have any questions or comments...