Transform Your Website into a
Watch Step-by-Step How I Helped a Coach
Transform Her Struggling Business into a Profit Center
1) - Understand that there is more to Business Success than knowing the steps and applying them "blindly" - you need to have the right Mindset - and that is what will help you implement this info correctly! Much of that is addressed throughout the video;
2) If you are already certain you got the Mindset, Use the Table of Contents under the video to hop to the parts that you think you need!
Click on the Orange PLAY Button to Start the Video
Keep Track of Your Progress...!
CHECKLIST - Put in Place Your Foundation Elements in 7 Steps!
DOWNLOAD Your ACTION GUIDE / CHECKLIST - Click HERE
To save the Microsoft Word, Editable Verision, RIGHT CLICK on the link above, and click on "Save As";
or Click HERE to download the Pdf. version!
Kept the PDF Black and White, so you can print it and waste less of your printer's ink 🙂
Case Study VIDEO
Table of Contents*
In a Hurry!? Here's What Was Covered in this Video:
*- I used ALL CAPS in several places throughout the Table of Content to highlight CRUCIAL PARTS that I’d like to bring to your attention...
Minute 0:32 – What this video is about
1:43 – QUICK NOTE – This is More than JUST a dry Case Study (find out what more)
2:58 – Meet Lisa – the struggling coach whose story we’ll follow
3:47 – The Client-Attraction activities Lisa was engaged in, BUT did not produce results for her…
5:15 – Why we often lose clients too early
5:48 – Change your mind-set about SELLING your coaching service
6:20 – Take emotions out of selling your coaching services!
8:10 – Coaching Packages sell EASIER than month-to-month coaching (find out WHY and How to sell ‘em more effectively)
9:05 – quadruple the number of your paying coaching clients by offering a MONEY-BACK GUARANTEE
11:13 – “Hired a business coach” – WHAT TO WATCH OUT FOR when hiring a coach to help you grow your business and attract clients
12:38 – Do an online search on the name of the person you want to do business with (potential client, jv partner, mentor, coach, etc.)
13:40 – Build on your areas of strengths, certifications, etc. to your advantage
14:35 – You don’t need any fancy experience or fancy certifications to be(come) a great coach; but…
14:50 – DETAILED ANALYSIS OF THE COACH’S WEBSITE
16:19 – LEAD GENERATION Definition… and WHY you should become a pro at “Lead Generation” – or at attracting your ideal clients into your world; and HOW can it be done most effectively
17:14 – YOUR WEBSITE’S MOST IMPORTANT ELEMENT: The Headline – find out why…. And how to create a good one
18:00 – Website Slider strategies – how to make them work for you to get clients with that web element
20:26 – Use your text (web copy), bullet points, etc. Wisely on your website’s home page (especially on the upper “fold” – the area that your site visitors see instantly)
21:08 – CALL TO ACTION – Invite to FREE or COMPLIMENTARY Coaching Session
21:49 – GET MORE CLIENTS by having your potential clients APPLY for coaching (even for the complimentary session – a great way to weed out freebie seekers)
22:34 – SUPER STRATEGY to attract your ideal clients into your world… connect with your ideal clients and start building a strategy
23:34 – GIVE YOUR IDEAL CLIENT A REASON TO STAY ON YOUR WEBSITE!
24:50 – How I got Lisa to hire me as her Business-Development and Marketing Coach
25:15 – Give a CONDITIONAL Money Back guarantee – what is it… and why should you give one (HINT it’ll more than quadruple the number of your clients who’ll hire you)
26:44 – “Fill out Diagnostic Assessment to find out What Lisa had business success elements in place and what she lacked… and what she needed to start working on right now!”
27:20 – MyClientAttractionAcademy telling you step-by-step how to build your business
29:09 – “I got a clear idea on what Lisa needed to adjust…”
29:29 – Start with the foundation elements…
30:00 – HAVE A GREAT VISION STATEMENT FOR YOUR COACHING BUSINESS – Crucial!
30:59 – ELEVATOR PITCH STRATEGIES - It’s not enough to have a beautiful Elevator Pitch – it needs to have certain elements in it that will elicit an emotion in your potential client and spur them to action
33:00 – LESSONS We Learned that guide us – OR MISGUIDE US!?
33:43 – THERE ARE TWO TYPES OF COACHES (one of them makes more money and can get clients way easier)
34:38 – BECOME KNOWN AS THE “GO-TO-COACH” IN YOUR NICHE… and earn more and get clients easier
36:05 – YOUTUBE VIDEO STRATEGIES – Attract 100s or 1000s of leads and convert them into clients… or sales (to your membership site, home study course, your book, etc.)
36:15 – One of E.G.’s videos has 200,000+ views – pretty cool, ey J
37:18 – You can EASILY create YouTube videos – YOU ALREADY HAVE ALL THE SKILLS YOU NEED!
39:14 – Get a copy of E.G.’s book, Communication Skills Magic – it’ll help you tremendously in being a more effective coach (and spouse, parent, etc.)
39:45 – E.G.’s way of teaching client attraction is NOT for everyone!
40:21 – YOU DON’T HAVE TO PICK A NICHE, if you are not ready for it… BUT here’s what you do INSTEAD, and still get clients way way easier…
40:41 – People have real problems – offer them coaching with their specific problem!
41:19 – PEOPLE HIRE COACHES WHO CAN HELP THEM WITH THEIR SPECIFIC NEED
41:39 – Smart coaches know how to get in front of their ideal clients…
42:00 – In the real world, the lines between Accountability Coaching and Mentor Coaching (or teaching) often blur
42:44 – IT’S POSSIBLE TO BECOME “CRAZY SUCCESSFUL” Even as a General Life Coach… Here are a few ways how…
44:17 – When you are “lazy” to do the “Hard Work,” you’ll end up doing way way WAY HARDER WORK!
45:15 – BUILD A PLATFORM WHERE YOU’LL BE SEEN AS AN AUTHORITY in COACHING! (or in your niche)
46:12 – Are you capitalizing on your existing circles of influence? Do you have a “platform” that you are not capitalizing on….?
47:21 – If you have a “Broad Niche” or NO Niche, it’s hard to attract clients, IF you don’t have access to a platform who could hire you… But help is on the way…
48:10 – STEP 1: Create a Vision Statement for your business – Lisa’s Vision statement(s) that finally helped her focus on the clients WHO CAN AFFORD HER AND WANT TO HIRE HER
51:39 - STEP 2: Determine whether you Can Easily Find where your Ideal Clients Hang Out
53:28 – BINGO
53:47 – We often disregard our strengths... and don’t capitalize on them
54:11 – WE ALL HAVE STRENGTHS THAT OTHERS CAN BENEFIT FROM
54:38 – THE TURNING POINT
55:03 – If you are considering embracing the niche of Business Coaching or Marketing Coaching REMEMBER THIS…!
56:11 - Step 3: Use your vision statement and “massage” it into a short elevator pitch
57:18 - Step 4: Tweak your vision statement (or Elevator Pitch) into a great headline for your website … Or create a brand new headline, inspired by your vision statement
57:37 - Step 5: Developed a sub-headline, to support the headline!
58:10 - Step 6*: Engage website visitor – IF S/HE IS YOUR IDEAL CLIENT to raise her hand and say “I Need Your Help!” -- Based on the focus you gained through the previous steps, CREATE YOUR FREEBIE– or Opt-in Offer – that you could give away to your ideal clients
58:35 - Step 7: Sign up for an autoresponder* service (NOT YET, IF you are not ready! Also find out which one to avoid )
*-- I recommend www.aweber.com/ – best service and best features at best price. There are others that are cheaper – or even free – but they are missing features that you need badly. If you also need a shopping cart and perhaps affiliate management software, I recommend www.1ShoppingCart.com/ . www.MailChimp.com is FREE, BUT it does NOT have a sequential autoresponder – you can’t send out an eCourse or multi-part messages – you have to send out everything manually, which I’m highly against. You should automate as much of your marketing efforts as humanly possible.
58:37 – THE PRIMARY PURPOSE OF YOUR WEBSITE IS TO GENERATE LEADS (!) – that is, to attract your ideal clients into your world… to connect with you(!)
59: 52 – AUTOMATE YOUR NEWSLETTER! (and as much of your marketing as humanly possible)
1:00:00 – Get tutorials from E.G. on how to add an autoresponder to your website
1:00:24 – IF YOU DON’T HAVE A WEBSITE YET, Talk to E.G. BEFORE you build a website!
1:00:52 – Lisa’s Transformed website, with CLEAR HEADLINE, Clear, focused Sub-Headline – both that engage her ideal client; Video with call to action (cost us $15.00); CALL TO ACTION to invite her Ideal Client to Sign Up for her Freebie
1:02:26 – RECAP of all the ELEMENTS we put in place and how we USED EACH to Build Each Subsequent Element of Her Business(!)
1:03:03 – Build your image as a Professional Coach
1:03:20 – It’s Not enough to be a skilled coach, you also need to be SEEN AS ONE!
Post a comment below...
1. What did you take away from Lisa's Story? What can you implement in your business right now?
2. What questions came up during the video? Was it all clear and can take action? Or do you have any questions you need answered in order to proceed... ? Please post below.
3. Let me know if you'd like access to the next video (though, make sure to add your real name and/or real email address, so I can send it to you).