Whatever marketing activities you do – or, in even simpler terms, Whatever you do online – will either generate a response from your Ideal Clients or not. Conversion is the “glue” that connects your online content to elicit a response from those who see your content.
Conversion, though, does not always relate to getting hired as a coach, yet they are equally important conversion puzzle pieces.
When someone visits your website, how many of them will convert into leads/potential future clients? How many will sign up for your freebie (BTW, these two questions are ONE – you convert website visitors into potential clients with your freebie)
When someone watches your YouTube videos, how many will convert into xyz (whatever the call to action was – invited them to sign up for your freebie; join your FB or LI group; etc.)
Out of 100 people who go through your eCourse, how many convert into complimentary sessions; and out of each 10 comp sessions, how many convert into paying clients.
Going forward, I challenge you to focus to increase your conversion rates in every area of your online presence. If you need help with this, Send me a Message; though, it’s best if you go over some of the tutorials in the members’ area, and implement the lessons that are most relevant to help you with this.
Here are a few examples:
? How to Get Life Coaching Clients with Short eCourses (*** This one is on a fancy Online Coaching Platform – $299.00 VALUE; but it’s free for a limited time – sign up with your eMail or FaceBook – go through it now, while it’s still free! ***)
Let me know if there specific areas where you’d love to increase your conversion rates; or if you are looking for training to help you implement a specific marketing activity. I’ll be glad to point you in the right direction (or create the course in the future, if we don’t have it yet).
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