How to Get Coaching Clients with Your Website – PART 1-C: The 5 Must-Have Web Pages

4. A SERVICES Page

This is the page where you’d list your coaching services – or coaching packages. Do a little research and see how other successful coaches describe their offers. Get inspired.

5. Your BLOG

So… if you are at the beginning of your coaching “journey, and if you are anything like me, you might resist the idea of blogging… though, I really hope your head is filled with ideas that are begging you to “put them on paper,” in which case blogging will come naturally to you.

Having a blog is important to two main reasons:

1) It helps you become seen as an expert in your field (even if you are a general coach)

2) It helps develop the Know Like, and Trust factors; which are crucial to your success.

3) It has tremendous SEO benefits (Search Engine Optimization), inviting the search engines to position you on the first page(s) of search results when someone is looking for your type of services.

Here are some key tips when it comes to blogging:

• Post regularly – at least weekly, but two to three times a week, or even daily, is better. Google (and search engines in general) love updating content(!) When the search engine sees that you are publishing content regularly, they’ll start ranking you on the first page/s of the search results (for the main topic / main keyword that you are blogging* around)
• Stay focused on one topic (hence the value of having a focused niche ); for example, if you are a parenting coach, it’ll be easy to stay focused, as all of your blog posts will be on parenting. You can also focus for periods of time, on specific parenting topics, such as “tear-free parenting”; or “parenting strong-willed toddlers”; or parenting drug addict teens”; etc.It’s the hardest to “staying focused”  on a targeted topic is for generalist Life Coaches. If you are a generalist, what can be your focus? How can you post regular content that is in line with the other parts of your website?  A parenting coach has keywords related to parenting on their home page, on their about page – literally on every page – then they can blog around that same topic / around that same keyword. When the search engines see that the “updating content” – the blog posts – are in line with everything else, they reward you with higher visibility in search results.
• Make sure to create engaging content that will keep your website visitor – and more importantly your Ideal Clients – keep reading and wanting to explore more…
• Address topics that are super-relevant to your Ideal Clients. Discuss topics related to their biggest challenges or burning desires.
• Ask pertinent questions in the title or in the first paragraph of each post, to capture your audience’s attention and to keep them engaged.
• As you write your content, use bullet-points and short paragraphs, to make it easy for your readers to consume your content

Make your website visitor’s experience relevant and personal. As your write your blog content, keep in mind your ideal client(some find it useful to print out a picture of someone who looks like their ideal client), and write directly to this person, using language that you’d use in face-to-face communication with your Ideal Client.

♦

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